Place of Design

Design serves multiple purposes in our society. This is the reason it encompasses everything around us. While most probably think of design as a means of commerce, it also expands into the worlds of informational, as well as political. Whether or not there is a client involved, a designer is trying to create an attractive, informative, and effective piece that captivates the attention of all who view it.

In business, design is essential. Product design is a constant competition for the next big idea that will sell. A company such as Apple, has consistently put out functional as well as beautiful products. Besides the products themselves, companies need designers to create identities and ad campagins. In Apple's case, this continued along the lines of simplicity, as seen in the white backdrop t.v. Commercials. These concepts are probably most thought of when mentioning graphic design, however, some create designs with less monetary motivation.

Design can serve as a powerful tool in the world of politics. Propaganda and anti-war posters present a view point in a way that simplifies the meaning to the viewer. These posters have been seen in times of war, as well as presidential campaigns. Two examples are the recent Obama “Hope” poster designed by artist Shepard Fairey, and the uncle sam “I Want You (For the US Army)” image designed by James Montgomery Flagg. Both of these images have become icons that every American can identify. Designers have the power to create an association between image and idea in a way that can have a profound impact on societies for years to come

Besides the ideas of business and politics, designers also create images for simple informational purposes: A sign telling us which restroom to use, a sign telling us to STOP, a sign telling us where to go, or a diagram showing us how to safely attach our oxygen masks in case of aircraft emergency. All of these images may appear simple, but thats the point. Simple and effective. We depend on these signs day in and day out, often taking them for granted.

The place of design in society is not a simple question. Truly, designs place is everywhere. Whether or it was created for profit, ideal, information, or all three, it is ingrained in our society.